Julie Gallaher - My Inspiration Blog

Another lateral idea that is taking a current use such as the swipe bar on the iphone and adapting it to a winding race track, as a marketing tool for Audi. It allows consumers to interact with the brand as they can play around the track and when they reach the finish line, the ad will then open an app for Audi IPad magazine. A very clever way of driving traffic (excuse the PUN) to Audi’s website.

Tonixxx

Audi iPad Ad Turns ‘Slide to Unlock’ Into a Long, Curving Racetrack Another clever rethink of the featureBy Tim Nudd

An Iphone ad that toys around is a bit more playful. It’s from Audi and AlmapBBDO in Brazil, and it reimagines “Click to Unlock” as a winding racetrack. For users who play along and circle the track, the ad opens an app for Audi’s iPad magazine. Simple and clever.

http://www.adweek.com/adfreak/audi-ipad-ad-turns-slide-unlock-long-curving-racetrack-136548

stephenrahn: Just an awesome photo. Willie Stargell in the 1971...

Mon, 23 Apr 2012 08:01:25 -0700

stephenrahn:

Just an awesome photo.

Willie Stargell in the 1971 World Series.

thomascostarica: sunrise in midtown. sacramento, california.

Sat, 21 Apr 2012 08:02:18 -0700

thomascostarica:

sunrise in midtown. sacramento, california.

Photo

Mon, 16 Apr 2012 07:51:31 -0700

happyfackingmonday: From when I went on a field trip to...

Sat, 14 Apr 2012 07:56:39 -0700

happyfackingmonday:

From when I went on a field trip to Sacramento~ Mostly pictures of trees XD

mrperry2: Mysterion on Flickr. I’d like to go on the train at...

Sat, 14 Apr 2012 07:53:17 -0700

mrperry2:

Mysterion on Flickr.

I’d like to go on the train at some point; the one that follows the Sacramento river past old town. But I don’t know at all where it goes, or even if it’s any good. Every time I see it pass during the holiday season, it’s always jam packed, with at least one kid creepily waving at me in each car as it passes. Mommy look, it’s a weird looking lonely man taking pictures in the middle of the street!

This picture is actually a composite of two images. I didn’t have to do a composite, but the green light signal for the train was off during the best exposure, so I merged that in using Photoshop 6.